Magic & Logic
Magic & Logic is a guidebook for creative entrepreneurs, founders, and builders who want to make something that matters — and make it work.
Written by designer and studio founder Josh Stewart, this book is part philosophy, part field manual. It’s a raw, practical, and refreshingly honest look at what it takes to build a business with both beauty and backbone.
Drawing from over 20 years of hard-earned lessons, Josh shares stories and strategies from his journey starting Hook — a branding studio known for helping companies show up with clarity, creativity, and conviction. From the early chaos of going solo, to landing high-level clients from a laptop and a borrowed conference room, Magic & Logic invites you behind the curtain of brand-building, leadership, and aligned decision-making.
Whether you're launching something new or trying to level up an existing business, this book will help you:
→ Clarify your brand's purpose and position
→ Build systems that support your creativity
→ Overcome perfectionism and finally get moving
This isn’t a book about quick wins or personal branding.
It’s about building something real.
Something that reflects who you are, what you value, and where you’re going.
If you’re 70% sure and 30% terrified — this book is for you.
You don’t need a blueprint. You need a starting point.
This is it.
Magic & Logic is a guidebook for creative entrepreneurs, founders, and builders who want to make something that matters — and make it work.
Written by designer and studio founder Josh Stewart, this book is part philosophy, part field manual. It’s a raw, practical, and refreshingly honest look at what it takes to build a business with both beauty and backbone.
Drawing from over 20 years of hard-earned lessons, Josh shares stories and strategies from his journey starting Hook — a branding studio known for helping companies show up with clarity, creativity, and conviction. From the early chaos of going solo, to landing high-level clients from a laptop and a borrowed conference room, Magic & Logic invites you behind the curtain of brand-building, leadership, and aligned decision-making.
Whether you're launching something new or trying to level up an existing business, this book will help you:
→ Clarify your brand's purpose and position
→ Build systems that support your creativity
→ Overcome perfectionism and finally get moving
This isn’t a book about quick wins or personal branding.
It’s about building something real.
Something that reflects who you are, what you value, and where you’re going.
If you’re 70% sure and 30% terrified — this book is for you.
You don’t need a blueprint. You need a starting point.
This is it.
Magic & Logic is a guidebook for creative entrepreneurs, founders, and builders who want to make something that matters — and make it work.
Written by designer and studio founder Josh Stewart, this book is part philosophy, part field manual. It’s a raw, practical, and refreshingly honest look at what it takes to build a business with both beauty and backbone.
Drawing from over 20 years of hard-earned lessons, Josh shares stories and strategies from his journey starting Hook — a branding studio known for helping companies show up with clarity, creativity, and conviction. From the early chaos of going solo, to landing high-level clients from a laptop and a borrowed conference room, Magic & Logic invites you behind the curtain of brand-building, leadership, and aligned decision-making.
Whether you're launching something new or trying to level up an existing business, this book will help you:
→ Clarify your brand's purpose and position
→ Build systems that support your creativity
→ Overcome perfectionism and finally get moving
This isn’t a book about quick wins or personal branding.
It’s about building something real.
Something that reflects who you are, what you value, and where you’re going.
If you’re 70% sure and 30% terrified — this book is for you.
You don’t need a blueprint. You need a starting point.
This is it.